In the high-stakes arena of athletic apparel, the battle for consumer loyalty has moved beyond the gym floor and into the laboratory. In 2026, the industry's "Gold Standard" is no longer defined ...

Sports attire isn’t just about performance. It’s also about history, legacy, and — sometimes — eye-watering price tags. Whether it’s the sweat-stained uniform of a sports icon (people will pay more ...

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain ...

Smith & Quinn launched a new line of fashionable NCAA apparel called "Tailgate." The collection features women's clothing for 24 top universities, including Alabama, Notre Dame and Texas. The line ...

Derek Jeter, Misty Copeland, and Chris Riccobono launched Greatness Wins, a performance-driven athletic apparel line. The brand prioritizes athletes' needs over athleisure and fashion trends. There's ...

Upgrade your golf wardrobe and save money with these apparel deals.

Picture this: a bustling college tailgate at USC. The air’s thick with excitement, but something’s off. Every woman in sight is sporting a men’s t-shirt, hacked and slashed to fit. It’s 2015, and the ...

One of the biggest athletic apparel brands in the world is hitting the gridiron. The NFL and lululemon have teamed up to deliver elevated apparel and accessories for all 32 teams on Monday. This is ...

KSHB 41 reporter Tod Palmer covers sports business and eastern Jackson County. Share your story idea with Tod. Gardner is a growing community that loves its sports. Now, there’s a sporting goods store ...

It’s never a bad time to update your closet. Shop discounts on women’s apparel from top brands or stock up on fresh athletic apparel, everyday sundresses, new swimwear or accessories like shoulder ...

HALFMOON, N.Y. (NEWS10) — A local clothing company celebrated the opening of its first retail store on Friday. Novus Clothing Company’s first location is inside the Impact Athletic Center in Halfmoon.