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LONDON, Aug. 21, 2026 (GLOBE NEWSWIRE)-- Pixalate today introduced the High Risk Apps (HRA) CTV app pre-bid blocklist for the programmatic advertising industry. The blocklist identifies known ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

Moloco is partnering with Haus to expand access to independent incrementality measurement for brands running mobile app and performance connected TV campaigns. The companies said the deal will let ...

The introduction of Performance CTV for app marketers brings true performance advertising to the big screen, driving measurable outcomes and meaningful impact Moloco, a global leader in AI advertising ...

Connected TV (CTV) is emerging as a bridge between branding and performance, blending big-screen storytelling with the targeting and measurement rigor of digital. Under the hood, it runs on the same ...

AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...

TVision research validates the impact of App Science's data-powered audience segments, exclusive to Sabio According to multiple research reports conducted by TVision, campaigns for a ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...